The rapid rise of digital has unearthed a new threat to television companies worldwide: video streaming and illegal downloading. For SKY New Zealand, the solution was to create a video-streaming service of their own. There service’s user interface would account for 90% of the user experience. So that’s exactly where we started. 

What did SKY customers want? To get from searching content to watching it, as quickly and easily as possible. That’s how NEON, a bright, bold, brand of the future was born.

Once you switch its interactive logo ‘on’, it breaks your search into three simple steps; Explore, Inform, and Escape. Incredibly intuitive, it guides you through vast amounts of content so that you find exactly what you want to watch. And once you’ve found it, it gets out of the way. So you can forget about your world, and drift effortlessly into another.

Designed at Interbrand with Ben Miles, Dan Ingham, Dave Storey, Mike Tosetto, Matt Hinchliffe.