Turning the unspoken, into the unforgettable

By 2030, Alzheimer’s disease could kill more Australians than any other disease, and, currently, there is no cure.

To help increase awareness and the level of funding afforded to Alzheimer’s Disease and other forms of dementia, we had to create a brand that could cut through the clutter of the charity landscape. A brand with a fighting spirit at its heart. A brand designed to create a a grass roots movement and galvanize an entire nation. 

The identity is bold, simple, clear, and, deliberately, very easy to manage. Using just two colours and, often, only four words. It features a flexible logo that changes and evolves to communicate different messages. From fighting to funding, to research and education - whatever the topic, we have a logo to carry that message.

We marched march on Parliament House as part of a high impact brand launch, joined by the Alzheimer’s Australia team, Ita Buttrose, and hundreds of other passionate supporters.

The march heralded not only the launch of the new brand identity, but the “bloody great big bomb” we were told to set off by the organisations president, Glenn Rees.

Created at Interbrand Australia. Strategy, with Mike Rigby, Chris Maclean, Dean Christie, Chris Doyle, Chris Lamont, Joao Peres, and Mike Tossetto