CREATIVE DIRECTION
VISUAL IDENTITY
EVENT BRANDING
PHOTOGRAPHY ART DIRECTION
MERCHANDISING
BRAND STYLE GUIDE
SOCIAL MEDIA

Formula E is more than a just a new motorsport series competing for viewership - it’s racing for a cleaner future, faster. The aim is to build a tier one global sport by making the racing as entertaining and exciting as possible whilst accelerating the growth of the fanbase. The championship series acts as a competitive platform to test and develop the latest development in EV technology.

Formula E is on a mission to be the planet’s favourite motorsport — bringing sustainable racing to the heart of the world’s famous cities and using the power of sport to accelerate the change towards an electric future. 11 locations, 16 races, from the glamour of Monaco to the fiesta of Mexico, Formula E is all about wheel-to-wheel action.

In 2022 we began a process to define Formula E’s brand for the next decade and beyond. The brand idea: Electric acceleration. Formula E is positively charged. This dynamic energy is the magic of pure torque. Formula E is a change-accelerator. It is representative of the future of racing entertainment. It channels energy from all around the world toward a single focus: to act as a catalyst to help change the world. Our design concept visualises that instant flow and flex of energy that communicates Formula E’s purpose.