Loam Bio are a global team of scientists, farmers, and entrepreneurs united in a global vision: to remove carbon from the atmosphere and restore the world’s farmland. In short: they use 4.5 billion years of microbial evolution to create long-term carbon storage. Utilising the power of microbes to develop a crop seed coating, which supercharges a plant’s natural ability to store carbon.

I worked with Theo+Theo to create the brand refresh and visual identity rollout. Loam was previously known as Soil Carbon Co. - a name which was straightforward but was lacking emotional engagement or the hook to hang a bigger brand idea from. The name Loam is evocative of rich, chocolatey-brown, healthy soil, which immediately brings to mind a productive and fertile world and speaks to their deep focus on microbiology and soil science.