Talisma is a new luxury high-vibration beauty brand focused on the benefits of mindful skincare practices. Working with crystals as the centrepiece of their brand, launching with their first product crystal facial rollers, they believe in the power of daily ritual to enrich the lives of their customers. This elevates them from being simply a beauty brand, to one with a deeper purpose and message.

As a company with a strong sense of social responsibility, they are dedicated to supporting women through education, health and cultural programs around the world. Through a partnership program, they donate a percentage of every sale to Women For Women, an NGO supporting marginalised women in countries afflicted by war and conflict.

With a vision that’s larger than simply their products’ benefits, they want to empower communities around the world. To this effect, I worked closely with their team right from conception. We developed the name, visual and verbal identity, packaging and digital social media look and feel.

The name comes from Talisman – an object thought to be capable of working wonders. With a minimalist look and feel that inspire luxury and giftability, we sprinkle some mystical cosmic wisdom among subtle iconography, derived from the symbology of alchemy and astrology.